New Delhi: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, and the exclusive distributor for Harley-Davidson motorcycles, parts and accessories in India, and Harley-Davidson, a global motorcycle brand, announced the commencement of retail sales associated with the Nightster motorcycle within India.
The Harley-Davidson Nightster motorcycle is the next chapter in the particular Harley-Davidson Sportster legacy – a leap forward inside performance and design built on a foundation laid 65 years ago. Available as the Completely Built-up Units (CBU), Nightster can be booked at all Harley-Davidson dealerships in Indian from Wednesday.
For 2022 typically the Nightster model is offered throughout Vivid Black, with prices starting from INR 14. 99 lakh, Gunship Grey plus Redline Red, with costs beginning with INR 15. 13 lakh, (ex-showroom Delhi), Leading man MotoCorp said in a media release.
Sajeev Rajasekharan, Managing Director – Asia Emerging Markets and Of india at Harley-Davidson, said, “ Nightster is built for nimble performance and distinctive style based on a new legacy set 65 years ago and we are pleased to share this new chapter in the Sportster legacy with our customers around India. We have already witnessed some sort of phenomenal response to the Sportster in Asia, and all of us are confident that this new best-in-class offering will resonate well with our customers. ”
The 2022 Harley-Davidson Nightster model marks an evolution of this classic Harley-Davidson Sportster, optimized for extraordinary performance in addition to style while maintaining a good Sportster model silhouette. With the on-demand performance of the new Revolution Max 975T powertrain and a host of contemporary electronic rider aids and even features, often the 2022 Nightster model delivers a ride that is powerful, comfortable, and stylish, the release stated.
Brand manager chosen through social media campaign
Main character MotoCorp executed a nationwide social media campaign : ‘The World’s Best Job’ to identify your candidate for the brand manager position within the Harley-Davidson Business Unit at Hero MotoCorp.
Dr. Aneeka Arora, some 23-year-old Dentist, from Rohtak, Haryana, was announced as the successful candidate for your ‘The Planets Best Job’. The Brand name manager position comes with attractive benefits of riding to Himalayas each year on the Pan America 1250, participation on big 5 H. O. G. Rallies, a crash course in Harley-Davidson University, full Harley-Davidson riding gear and most excitingly, riding in order to work upon India’s first Harley-Davidson Nightster motorcycle.
Speaking about the strategy, Ravi Avalur, Head, Harley-Davidson Business Unit at Good guy MotoCorp, mentioned, “It was exciting to be able to see the exact large number of applications pour into our inbox. The pool of candidates was incredibly diverse, along with both men and women from a wide range of professions, including actors, retired defence officers, bike customization specialists, workshop owners, medical professionals and employees from large corporations applying for the coveted job, together with each one bringing something unique for you to the table.
“Finally, I am pleased that the perfect applicant has been chosen together with we welcome Dr. Aneeka Arora to our Harley-Davidson Company Unit and additionally Hero family. With her passion with regard to motorcycles not to mention immense energy, I am confident Aneeka will succeed in this role. ”
The particular “World’s Best Job” marketing campaign attracted an unprecedented level of nation-wide attention and saw more than 1000 programs submitted regarding this role. The riding and technical skills from the applicants were tested by India’s leading automotive experts whereas business and marketing acumen has been evaluated by a jury comprising senior officials from Idol MotoCor, the discharge added.
After multiple rounds, top 13 candidates had been invited to help Hero’s Global Centre intended for Innovation and also Technology (CIT), in Jaipur in Rajasthan. The top five talented and passionate candidates have been then interviewed by Mike Clarke ~ Chief Operating Officer as well as Chief Human Resource Officer, Hero MotoCorp, and Ravi Avalur.
Fresh model based on classic form
Nightster pairs a nimble, lightweight chassis with a powerful engine tuned for strong mid-range overall performance, an ideal combination for navigating urban traffic and charging along curving backroads. At the heart of the 2022 Nightstermodel will be the brand new Revolution Max 975T powertrain. It is usually a liquid-cooled, 60-degree V-Twin with a fabulous torque curve that stays flat through the broad powerband – and engine performance designed to deliver solid acceleration and robust power through the mid-range.
Nightster is equipped with Rider Safety Enhancements by Harley-Davidson, a collection of technologies made to match motorcycle efficiency to available traction during acceleration, deceleration, and braking. All-new from the wheels up using a look that is lean, low, plus powerful, Nightster conveys vintage Sportster magic size styling cues, most obviously in the particular exposed rear shock absorbers in addition to the shape of an air box cover that evokes the iconic Sportster walnut fuel tank.
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Previously, Masood held leadership roles in customer innovation, technology, operations and procurement at DICK’s Sporting Goods, Sears and even BAWAG Group.
