THE FIRST NIGHTSTER ™ IN THE COUNTRY GOES TO WINNER ASSOCIATED WITH ‘THE WORLD’S BEST JOB’ – A PART OF COMPANY’S INNOVATIVE RECRUITMENT DRIVE
BRAND NEW DELHI, AUGUST 10, 2022 (GPN) : Taking yet another significant step forward in their journey together in India, Hero MotoCorp , the world’s largest manufacturer of motorcycles and scooters, and Harley-Davidson , the particular most desirable motorcycle brand in the world, announced the commencement of retail sales of the highly anticipated Nightster™ motorcycle in Indian. Hero MotoCorp is the particular exclusive distributor for Harley-Davidson Motorcycles, Parts & Accessories in Of india.
The Harley-Davidson® Nightster™ motorcycle is the next chapter in the Harley-Davidson Sportster™ legacy – a leap forward in performance and design built on a foundation laid 65 years ago. Available as a Completely Built-up Units (CBU), Nightster™ can be booked at all Harley-Davidson dealerships within India from today onwards at the starting price of INR. 14, 99, 000/- (Ex-Showroom Delhi).
Sajeev Rajasekharan, Managing Director – Asia Emerging Markets & India in Harley-Davidson said, “Nightster™ is built for nimble overall performance and distinctive style based on a legacy laid sixty-five years back and we are pleased to share this new chapter in the Sportster® heritage with our customers in India. We have already witnessed a phenomenal response to the particular Sportster™ S in Indian, and we are confident that this new best in class offering will resonate well with our clients. ”
The 2022 Harley-Davidson® Nightster™ model marks an evolution of the classic Harley-Davidson® Sportster®, optimized for extraordinary performance plus style while maintaining the Sportster model silhouette. With the on-demand performance from the new Revolution® Max 975T powertrain and a host of contemporary electronic rider aids and features, the particular 2022 Nightster model delivers a ride that is powerful, comfortable, and stylish.
To mark the launch of Harley-Davidson® Nightster™ motorbike in Of india, Hero MotoCorp executed an unique plus exciting nationwide social media campaign – ‘The World’s Best Job’ to identify a candidate for the brand manager position in the Harley-Davidson Business Unit from Hero MotoCorp.
Dr . Aneeka Arora, a 23-year-old Dentist, through Rohtak, Haryana was introduced as the successful candidate for that ‘The World’s Best Job’. The Brand Manager position comes with attractive benefits of riding to Himalayas each year upon the Pan America™ 1250, participation in big 5 H. O. G. ™ Rallies, a crash course with Harley-Davidson University, full Harley-Davidson riding gear and most excitingly, riding to work on India’s first Harley-Davidson® Nightster™ motorcycle.
Speaking about the particular campaign, Ravi Avalur, Head, Harley-Davidson Company Unit on Hero MotoCorp said, “It was exciting to see the large number of applications pour into our inbox. The particular pool associated with candidates was incredibly diverse, with both men and women from a wide range of professions, including actors, retired defense officers, bike customization specialists, workshop owners, medical professionals and employees from large corporations applying for the coveted job, with each one bringing something unique to the table.
“Finally, I am pleased that the perfect candidate has been chosen and we welcome Doctor Aneeka Arora to our Harley-Davidson Business Unit and Hero family. With her passion for motorcycles and immense energy, I feel confident Aneeka will succeed in this role. ”
The “World’s Best Job” campaign attracted an unprecedented level of nation-wide attention and saw more than 1000 applications submitted for this role. The riding and technical skills associated with the applicants were tested by India’s leading automotive experts whereas business plus marketing acumen was evaluated by a jury comprising senior officials from Hero MotoCorp.
After multiple rounds, top 13 candidates were invited to Hero’s Global Centre for Innovation in addition to Technology (CIT), located in Jaipur within the northern Indian state of Rajasthan. The top five talented and even passionate candidates were then interviewed by Mike Clarke – Chief Operating Officer and Main Human Resource Officer, Leading man MotoCorp together with Ravi Avalur.
A Fresh Model Based on Classic Form
Nightster™ pairs the nimble, lightweight chassis along with a powerful engine tuned for strong mid-range performance, an ideal combination with regard to navigating urban traffic and additionally charging along curving backroads. At the heart regarding the 2022 Nightster™ model is the new Revolution® Max 975T powertrain. It is a new liquid-cooled, 60-degree V-Twin together with a torque curve that will stays flat through the particular broad powerband – not to mention engine overall performance designed to deliver strong acceleration and robust power through the mid-range.
Nightster™ is equipped with Rider Safety Enhancements* simply by Harley-Davidson, a collection of technologies made to match motorcycle performance in order to available traction during speed, deceleration, and also braking. All-new from typically the wheels up with a look that is lean, low, and powerful, Nightster™ conveys classic Sportster® model styling cues, most obviously in the exposed rear shock absorbers and this shape of an airbox cover that evokes the iconic Sportster® walnut fuel tank. For 2022 the Nightster™ model is offered in Vivid Black, with pricing starting from INR. 14. 99 lacs, Gunship Grey and Redline Red, using pricing starting from INR. 15. thirteen lacs.